In 2006, Jason Vanderhoven had a dream…
…to help others around the world to live a better, healthier life from the cacao (cocoa) bean. He thought he could create a brewed drink that would taste great, but retain all of the great health benefits naturally found in cacao. His early attempts resulted in something his father-in-law would say resembled really bad coffee. While not exactly the response he was hoping for, Jason knew he was on to something.
After three years of researching, testing, and input from family and friends, Choffy was finally born. Jason knew he had a winning product, and he began the process of bringing in other people to help him launch his dream of sharing Choffy with the world.
As the visionary and inventor of Choffy the product, Jason Vanderhoven is the company’s soul and guiding force. He has always envisioned Choffy as a tool for doing good in the world. That philosophy is at the core of who we are and how we do business. His product passion and expertise helps ensure that Choffy’s products are of the highest quality and support our founding mission.
Co-founder, Jason Sherwood, is our Creative expert. With over fifteen years of design, branding and marketing experience for both global and regional brands, he serves as our strategic pacesetter. He maintains a top-level perspective on all operations of our company, distributors and products with an vigilant eye toward our mission, and our passion for helping others.
Director of Distributor Services
Andi Sherwood is a highly respected expert in the Direct Selling Industry and first brought the possibility of the Direct Selling approach as a viable business model to the founders. Having been involved in Direct Selling since 1997, Andi has worked in all aspects of the industry but specializes in developing Compensation Plans for Direct Sales companies. She plays a critical role in our Executive Team as Director of Distributor Services, Training and Compensation Plan.
Together, Jason, Jason and Andi make a powerful Executive Team dedicated to helping and serving all who join the Choffy family as distributors and customers. They are, of course, supported by others who willingly help serve you, our Choffy family. We hope that as you meet and connect with our Choffy Executive Team and other supporting Choffy Team members, you will feel our passion, dedication and excitement in making this dream come true.